Vision:
“A network of rural reporters and journalists passionately working together in bringing rural happenings to urban Liberia through quality news reportage, training and defending press freedom.”
Mission:
“An integrated Liberian media space that is committed to bridging the development news and information gap as well as collaboratively build capacity of rural reporters; monitor and defend freedom of expression while ensuring that, there are access to essential information and communication platforms to enable dialogue and solutions.”
“Maintaining the quality of rural reporting and news is our business”
Goal:
Promoting civic engagement, participation, and sustainable development as well as shared knowledge through reporting local issues and events. Furthermore, the goal is to educate rural residents about the political and social processes as well as encourage them to get involve with positive progressive change in their communities. Similarly, it is also intended to help influence and highlight human and community development as well as other socioeconomic challenges being experienced by local communities’ in order to claim national attention as means of resolving said issues.
Objectives:
- To bridge the news and development information gap currently existing between rural and urban population thereby facilitating and bringing them on par through a balanced wavelength for sharing of breaking news, vital information, knowledge and development across the country.
- To help government and development partners know and understand the plights of the rural dwellers for effective public policymaking aimed at reducing the present level of rural poverty and reverse the current rise in rural-urban migration in the country.
- To highlight the effects of poverty on the neglected majority and try to correct the distortion of news about the rural population as well as also acquaint rural citizens about development unfolding in the urban parts of Liberia.
- To highlight and motivate the mass media in playing vital roles in rural information system activities including educating, informing, entertaining, audience-penetration, efficiency and effectiveness of message (or information) delivery and unification of the rural population around development challenges that confront them nationwide.
- Through online reporting via a solid Website portal https://www.rrnnliberia.com and a robust radio station progressively and proactively support two-way effective, efficient news cum information sharing.
- Help to promote and defend the rights of rural journalists as well as defend press freedom at all times.
Principle & Core Values:
As an independent media organization, we adhere to these principles and values as enshrined below:
Trust and Credibility: Truthful and accurate reporting helps us build trust with our audience. Look, when readers, viewers or listeners believe that a news source consistently provides accurate information, they are more likely to rely on that source for news and information.
Accountability: As a 4th estate institution, we have the responsibility to firstly hold ourselves, individuals, organizations, and government accountable for their actions. Besides, accurate reporting helps ensure that those in power are held to account for their stewardship; decisions and behaviors.
Informed Public: Our journalism cum news reporting requires that we play a crucial duty of keeping the public informed about important events, issues, and developments. Inaccurate or false information can mislead the public thus leading to misunderstandings, confusion, and potentially harmful decisions.
Accuracy: For us accuracy is the nerve center of what we do! It is an important ethical guideline. Accuracy is different from truth. Truth in journalism is very cardinal and sacrosanct; it means that a report is based on facts. But accuracy means that our journalists have the responsibility to check to see whether or not the facts are true or otherwise.
Democracy and Civic Engagement: We work to advance democracy and constructive civic engagement cum dialogue. It is worth mentioning that a well-informed public is essential for a well-functioning democracy. True and accurate journalism provides that the information that citizens need to make informed decisions, participate in civic life, and hold their elected representatives accountable must be bias-free, un-diluted and sacrosanct.
Ethical Responsibility and Facts-telling: Journalists have professional and ethical responsibility to report the truth to the best of their ability. Failing to uphold this responsibility can damage the reputation of the journalist, the news organization, and the profession as a whole.
Social Cohesion and Development: Inaccurate or misleading information can contribute to social division, confusion, and conflict. Truthful and accurate reporting helps promote social cohesion by providing a common set of facts and information that can be used as a basis for discussion and debate thus positively impacting sustainable development.
Legal and Reputational Risks: Publishing false information can expose our reporters/journalists and news organizations to legal risks, such as defamation lawsuits or physical abuse. Inaccurate reporting can also damage the reputation of reporters and news outlets like ours; making it more complex for them to be taken seriously in the future.
Objectivity, Impartiality and Independence: These referred to our quality or state of being objective; lack of favoritism toward one side or another. In addition, freedom from bias and giving everyone equal treatment of all rivals or disputants. Also, we are committed to remaining free from all influences. To conclude, objectivity is our mindset for doing our work and independence is how we get work done.
Respect for All:
We do understand and appreciate the dignity of all persons with whom we interact daily especially, in our lines of duty. We try as much as possible to internalize the concept that all people deserve the right to fully exercise their autonomy.
When we report the news, we commit to: clarity, coherence, control and credibility at all times.
Who we are
We are an independent online news organization that cover under-reported issues in rural communities across Liberia. We report on agriculture, health, education, women issues and broadly rural development. One of the goals we seek to achieve is to create a sustainable media portal that will harness the power of technology to amplify under-reported issues, in order to make rural communities an integral part of global development.
Moreover, as an online news platform we specialized in Investigative, Solutions and Development reporting. Thus, our profit-free frontline institution prioritizes rural news at 70 percent and urban 30 percent. We seek donor support and partnership to enable us hold true and remain principally committed to independent journalism.
What we do (Our journalism)
We are solutions, investigative and development-driven reporters committed to journalism in the interest of the public. Our style and nature of journalism and reportage is driven by the urge to find solutions to challenges face by communities, unearth wrongs committed in society, and promote sustainable development through information, education and awareness.
